Digital Playground Welcomes Frederic Walme As Director Of Novelty Sales

Posted on May 27, 2011


Press Release: New Toy Line to be Launched Later this Year

Digital Playground is pleased to announce Frederic Walme as the new Director of Novelty Sales. Walme comes to DP with an outstanding track record in sales and business development. During his four years with Jimmyjane, he increased the presence of the brand worldwide and more than doubled sales.

With a MBA in Marketing and Entrepreneurship and a background in the cosmetics industry, Walme has developed strong sales strategies and has extensive experience supporting distributors and retailers. Plus, he implemented efficient and innovative sales and marketing schematics in an ever-changing environment.

“I’m thrilled to be joining such a great team of talented people,” Frederic Walme says. “Digital Playground is known for the quality and exclusivity of its DVDs, and has already established itself among the best novelty companies with its award-winning Pirates line. I am looking forward to continuing to grow the business with our existing and future clients. Additionally, I cannot wait for everyone to discover the groundbreaking new product line that we will be launching later this year.”

“We couldn’t be more excited to have Frederic join us as the Director of Sales for Digital Playground Novelties,” says Farley Cahen, DP’s Chief Operating Officer. “His experience and proven track record of success, combined with his strong relationships worldwide, make him the ideal addition to our team.”

Digital Playground CEO Samantha Lewis echoes Cahen’s sentiments, “Frederic is very professional with a vast knowledge of the novelty market. The relationships he’s built in the industry will be extremely valuable to DP Novelties. We welcome him with open arms.”

Please do not hesitate to contact Frederic Walme at to learn more about the future of Digital Playground Novelties, our marketing collaterals, or to schedule an in-store training.

About Digital Playground Novelties:
The Pirates Novelty Line was launched in January 2010 and is based on the biggest blockbusters in adult film history, Pirates and Pirates II. Digital Playground’s Pirates films have won numerous awards, international acclaim and an incredible amount of mainstream coverage.

The stimulating and tasteful designs of the Pirates Novelty Line deliver intense pleasure coupled with beautiful designs. The playful line features some of the most beautiful stars of the adult industry: Jesse Jane®, Riley Steele™ and Stoya™. The Pirates’ treasure chest of toys includes Rockets, Rabbits, Pendant Vibes, Pleasure Rings and Strokers. In 2010, the wearable Pirates Pendant Vibe won the prestigious and highly coveted AVN “O” Award for Outstanding Powered Product.

For a closer look at these one-of-a-kind novelties and more, go to:

For sales inquiries and orders, contact

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For additional information please contact:
Digital Playground – Marketing / PR